What is Corporate Identity?
It is the concept that represents the stance, behavior and image of a company, institution, business or other such formations both inside and outside the company, in other words, the identity of the company. Corporate identity is the face of the company seen from the inside and outside the world. A well-designed corporate identity allows companies to gain prestige in the eyes of customers or the target audience and to increase the prestige of the companies. In addition, when these identities that are created in an effective and memorable way are internalized by the companies, they increase the trust in the companies in the eyes of the customers and allow the companies to be remembered more.
In the process of creating a corporate identity, companies should pay attention to the design of the corporate identity and even work with professionals who are experts in their fields for this. Because the corporate identity will serve as a kind of signature of the institution and once it is used and people associate this corporate identity with the companies in their minds, it will be a very difficult and laborious process for the companies to create a corporate identity again.
What Does Corporate Identity Include?
- signs and other various guidance tools belonging to companies,
- letterheads used by companies inside and outside the institution,
- envelopes,
- files,
- business cards belonging to company personnel,
- invoices and delivery notes and collection letters issued in the name of the company,
- certificates issued by companies,
- corporate publications and reports issued by companies,
- catalogs belonging to companies,
- advertisements or brochures,
- flags of companies,
- promotional products (agenda, calendar, notepad...)
Corporate Identity Creation Stages
- What the company wants,
- Price offer and timing planning are made and mutually approved,
- The work done by our expert is presented to the company,
- After the presentations are made, if deemed necessary by the authorities, changes can be made to the designs and the design is made in accordance with the company's request,
- Approval; The company approves the visual and the process is completed.